Back in April 2019, Beyoncé announced that Ivy Park will relaunch with Adidas. Beyoncé will also serve as a creative partner for Adidas. The (inevitably) lucrative collaboration will involve both fitness apparel and footwear.
“This is the partnership of a lifetime for me,” Beyoncé said in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth, and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
Beyoncé took to Instagram to share the new images from her campaign with Adidas captioned “IVY PARK January 18” , she teases some clothing and accessories from her highly anticipated Ivy Park x Adidas partnership.